How Félix and Norton Cookies Went from Brick-and-Mortar to Online Retail Icons
If you ask Michael Eskenazi what his favourite marketing approach is, he’ll likely tell you he’s tried every trick in the book. This started back in 1985 when the founder and owner of Montréal-based Félix and Norton Cookies opened his first shop. He made hand deliveries to radio stations around Montréal so they would mention his products […]